That sucks.
Before we got dropped, a lot of people said "We didn't see your record in
the record stores, and we didn't see your video on MTV, Atlantic really
screwed you" and all that stuff, it's just we weren't successful. But
that wasn't Atlantic's fault; they tried pretty hard. They could've tried
harder in some areas, but they did pretty good, especially for a band
like Samiam -- how big do you think Samiam could get? Not really that
big. We did do a lot things I never thought we'd do, like play on TV
shows and play big tours. I walked away from it and bought a house and
stuff, so it's cool.
Aaron Rubin
eWire: What band has gone through more drummers: Samiam or Spinal
Tap?
Aaron: I think it's probably too close to call. We tend to wear 'em out
pretty fast!
Reading Sergie's account of the band on the Samiam Web site, I got the impression
that signing with Atlantic was not a good experience. Is this the general
consensus of the band? Was there anything good about being on
Atlantic?
There were definitely good things. We're not so punk rock that we didn't
appreciate having a good recording budget and tour support, and all the
things that a major label provides. The bad part is that when they put
out that much money, they expect a return on their investment. When we
didn't sell a million records, they decided they didn't want us anymore.
But we're not naive. We knew what we were getting into, and although the
final outcome was disappointing, we really didn't expect anything else.
In hindsight, would you have signed with Atlantic (or any other major
label)? Do you think your experience with a major label is representative
of other label-band relationships, or does it depend on each label and
band on an individual basis?
Basically, a major label is great if you're really successful. Only a
major label has the resources to really take advantage of a successful
record as far as promotion, radio, etc. But if you're only moderately
successful, like Samiam, they lose interest pretty fast. Indies tend to
care more about the music and are therefore less concerned with huge
record sales. For us, an indie might be better, but we don't regret
taking a shot at the big time. It didn't work out in the long run, but it
was a fun ride while it lasted.
How important is radio and MTV airplay to Samiam? Did you enjoy making
videos, or was it just a necessary evil?
I think videos are mostly pretty stupid, but the couple that we made were
fun. And I'd be lying if I told you we didn't want to be played on the
radio or MTV. Nonetheless, the main goal of Samiam is to make good
records, play good shows, and play for the people who have supported us
from the beginning. It's much more gratifying to play for a person who
really likes the band, and has all the records than it is to play for
someone who just heard the single on the radio.
We're not into punk rock politics or being
PC, we just want to make good music and have a good time. If being on the
radio or MTV means that we don't have to play empty shows and work day
jobs, then we want to be on the radio or MTV. But being famous rock stars
is definitely not our goal. Radio and MTV are a means to an end, not an
end in themselves.
What are some of the best places you've played (both within the U.S.
and other countries)?
There are a lot of places we really like. Sweden is a lot of fun. Bochum
in Germany. Green Bay, Wisconsin. St Petersburg, Florida. Dallas, Texas.
Lyon, France. Those are just a few that occur to me right now. Samiam is
a weird band. We can travel all over, and in one city we'll draw thirty
people, then we'll drive a few hours to another city and draw 800 people.
I don't know how it works. I guess that one of the advantages to getting
on the radio is that people all over hear of you, so you don't have to
play those thirty person shows.
Do you speak any other languages? How does this affect things when
touring other countries?
I took French in high school and college, but I'm far from fluent. I've
picked up a little German from being on tour. But usually we'll have a
tour manager or someone who can translate for us.
Boring, unoriginal question: What are some of your favorite bands to
have toured/played with in the past?
Chokebore, Toadies, China Drum, Millencolin, Goops, Sensefield, to name
just a few.
What's your tour vehicle of choice?
A tour bus is really comfortable, but the best vehicle we ever had was a
converted airport shuttle bus.
Do you have plans to go back to law school?
I'm thinking about going back when Samiam is over. I figure I've gotta do
something to make a decent living. The marginal, Bohemian lifestyle
starts to seem less romantic the older I get.
Is Samiam your job, or do you have another job?
For a while I managed to avoid working, but right now I have a job as the
circulation manager of the SF Bay Guardian, a weekly alternative
newspaper.
Do you still have fun recording and touring, or is it more like
work?
It gets boring sometimes, but we still have a really good time in
general. If we didn't have fun we wouldn't do it, 'cause it's not like we
make that much money.
What was the first song you learned how to play?
"Iron Man" by Black Sabbath.
Who in the band has the largest record collection? Who's got the worst
collection?
I think I probably have the largest collection. I used to be a DJ at the
UC Berkely radio station, and I went through a record collector phase. I
don't buy so many records these days though.
Mac or PC?
PC for me, but I like Macs. Macs are better for stuff like music or
graphics, but I got a PC just 'cause it seems that a lot of the software
I want just isn't available for Macs.
Who does the goSAMgo Web
site?
Sergie and I designed it together, but I administer it.
And finally: where's the "Armpit of America"?
There are a lot of Armpits, but I think Barstow, CA might be one of the
most offensive.
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Not bad. So in hindsight, would you have signed with Atlantic or any
other major label?
Yeah. I mean, it's like saying would you just stay on a record label with
two people working there, keep on putting out records and selling to the
same 20,000 people, or try to do something different? But the whole time
we were on Atlantic we didn't get that much flak for it just because
people who really do care about, uh, whatever you want to call it --
"band politics" -- already wrote us off as sellouts years and years
before. So it's not like we broke anyone's expectations. In fact, this
Burning Heart label is a big indie -- worldwide, it's almost as big as
Fat Wreck Chords, but not in America, obviously. And since we got our Web
site up we get tons of email from people saying "You guys fucking sold
out for being on Burning Heart Records." It's usually from younger kids
who have a pretty narrow-minded view of what bands should be and they
don't have a great grasp on how the world works.
Well, things definitely change from when you're 16 to when you're 24,
and you're got to pay bills, rent, car payments...
Yeah. It's all about perspectives and stuff, and that's why I never
condemn anyone. I'm just like "Okay dude, whatever you say." I'm not
pushing my beliefs on you, please do not push your beliefs on me, because
I'm not listening.
How important is radio and MTV airplay to Samiam? And did you enjoy
making videos, or was it just a necessary evil?
Well, um, making our first video was really fun, actually. The second one
wasn't so fun because the thrill was gone, and it's pretty boring
standing around waiting for stuff. But I always wanted to try to do one.
But the simple fact that Samiam is not the best looking band (laughter)
or the most entertaining people makes it a little bit more painful than
if we were Poison or something. I also play in another band I joined when
Samiam was in limbo called knapsack. I did a video with them, even though
I really wasn't on the song, and it's just embarrassing when I look at it
now. It's just silly. I've never seen a video that I've said "Wow, that's
a really neat little piece of art" or anything; I always thought they
were dumb. There are some videos that are pretty good, but to me it's
just an uninteresting medium.
I'll jump ahead to this question since your brought it up: Are you
still playing with knapsack?
Yeah.
How does that affect Samiam? Are there any conflicts between the two
bands?
No, not really. Samiam is a band that practices just before we go on tour
or before we make a record. We're not a band that play locally; like in
the last four years we've played Berlin four times and are about to play
a fifth time next month, and we've probably played that many times in Bay
area in that time. Part of that was scheduling problems with the band,
but also we've played for five or six years and got to this certain point
where we could draw three or four hundred people or something, and we
busted our ass playing everywhere we could play and never really
developed any excitement around where we live. Whereas we could do 1000
people in Green Bay, but if we played in San Francisco there could be 150
people or so.
Maybe you just have to move to Green Bay.
Well no, 'cause if we moved to Green Bay after a couple months of playing
they'd probably go "Oh, Samiam -- who cares?" (laughter)
That's true; you'll be drawing 150 in Green Bay and 1000 in San
Francisco.
(laughing) I don't know about the latter part, but definitely the first
part. Um, so anyway...I lost my train of thought.
I was asking about conflicts with knapsack.
Oh! So there's not that much of a conflict; knapsack actually practices
and plays a lot more often. But it's a smaller-scale thing; I don't think
knapsack's ever played with more than 200 people seeing them. It's kind
of an unknown band.
Going from playing big festivals with Samiam to small clubs with
knapsack -- which do you prefer?
Well, when there's a lot of people and it's really super-good -- you
know, people flipping out -- that's totally fun. Like we played a couple
shows with Green Day that were totally, just crazy fun. But we've played
plenty of shows with thousands of people who were just "ho-hum" or
whatever, and that's not particularly fun. But the same can happen
playing a 75-person show with knapsack who couldn't give a flying fuck
about knapsack, and that's not fun, either.
I think in general -- except for LA and San
Francisco, where knapsack does have a small following -- we'd play and no
matter how many people are in the audience, whether 50 or 500, there's
usually only around 50 people who like knapsack. But it's a lot like
Samiam: Samiam's not that popular, but the people who do like it are
pretty into it. knapsack's the same thing, but maybe a fifth -- or tenth,
or whatever -- the size.
You can play a show at a really small place
with 25 people and everything goes well and it sounds good and you love
it, and that's fun. But, for example, we played a big show with Bad
Religion, and I don't know if we sucked or what, but we went over like
lead weight. It was Samiam, Bad Religion and the Swingin' Utters at the
Palace -- this place in LA -- and people just HATED us. It was weird. And
having to be on stage for 45 minutes when people just aren't digging you
is not fun at all. I've yet to experience being booed off stage,
thankfully, but when there's no love or whatever, it sucks.
What are some of the best places you've played both within the U.S. &
other countries?
Um, I'd say the best cities for Samiam are probably New York City, Tampa
Bay, I already mentioned Green Bay...I dunno, there's a bunch of them. In
a lot of cities, and in Europe, we have places where we're met a lot of
people and we have tons of friends now, and it's fun to go back and see
all the people you met the year before.
Do you speak any other languages? How does this affect things when
touring other countries?
I speak Spanish pretty shittily, and Aaron speaks French pretty shittily,
so occasionally if we get lost and our tour manager doesn't speak
Spanish, I can get us to the club or order food and stuff. But beyond
that, it's not like I can go around and set everyone up with girlfriends
with my suave Spanish talk (laughter). But it doesn't really matter, in
Europe at least, since almost everyone speaks English.
Here's a boring, unoriginal question: What are some of your favorite
bands to have toured/played with in the past?
Well, we toured with Texas is the Reason last year in Europe, that was
awesome; I had never heard them before. We toured with the Toadies, who
were a totally great band, and really nice. They opened up for us the
whole tour before they got huge -- it's kinda funny, 'cause now they're
huge and we're Samiam (laughter). But they were nice. We toured with
Snuff on our first tour of America. Last year we did some Warped dates on
the East coast, and we did a tour with China Drum out to the Warped Tour,
then toured back; they're totally great guys. Have you heard them before?
No I haven't.
They're really great. Last year we toured with Unwritten Law who were
really super nice guys. We've never really toured with any
assholes....actually, one band who were kind of assholes just came to
mind, but I can't say who that is 'cause that's not really cool. For the
most part, even with bands we got stuck with who we didn't like too much
-- or at least I didn't like them too much -- more times than not the
people were awesome.
That's cool. What's your tour vehicle of choice?
Well, in Europe we had a big ol' bus, that was definitely way more
comfortable to deal with...of course if we just went on tour like we do
in America, it would be pretty fucking embarrassing pulling up to some
small club in that thing (laughter). We had this airport shuttle bus,
which we sold when Samiam was in limbo, that was converted to have beds
and VCR and stuff, and that was pretty damn comfortable (laughter). When
we do go on tour, I don't know what we're going to do; probably have to
rent something. Playing with knapsack and going back to being in van,
though, which I haven't done in years, is kind of a drag.
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