Sure, putting half-naked women in ads gets teenage boys' attention -- you don't need to be a genius to figure that one out; maybe that's what's going through the heads of Schwinn's marketing gurus. The text reads "Score big on a Miron signature model." I guess I had hoped that the whole "riding will get you chicks" idea was dead; it was stupid in 1986 (check out Dizz Hicks trying to pick up some hookers with front wheel hops) and it's stupid now. Always remember: Schwinn were the people who brought us all that Yo! crap a while back...